Les systèmes de fidélisation partent historiquement d’une transaction tacite entre le commerçant et l’utilisateur : “donne-moi des informations, je te donnerai des promotions”. Aujourd’hui, de nombreux commerçants... Read More
Partant du principe bien connu qu’il est moins cher de fidéliser un client que d’en acquérir de nouveaux, les cartes de fidélité sont devenues populaires... Read More
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